The hypothesis of the sale of Naples remains an indiscretion and nothing else. Aurelio De Laurentiis has no intention of depriving himself of the club. The Lazard institute, which deals with business consultancy, has launched a study commissioned, probably, by other financial institutions, for an estimate of the value of Napoli football. An independent initiative, which was not requested by the Neapolitan president who, not later than a few weeks ago, had revealed the offer of 900 million received to sell the company. Even before such a figure, the greatest Neapolitan leader has taken into consideration the hypothesis of depriving himself of his Naples, a creature to which he is closely linked, beyond the economic question.

EVALUATION - The one made by KPMG, which draws up the ranking of the 32 most important European clubs based on their patrimonial value, has placed Napoli in eighteenth place. In practice, according to this study, the De Laurentiis company would have a value of 569 million euros. An estimate calculated on the basis of some variables concerning the sports potential, the stage of ownership, popularity and television rights. The value of Napoli, therefore, is one third lower than that of Juventus. And this also explains the difference in investments on the market. While the bianconeri invest to win the Champions League and, therefore, become unbeatable or almost in the league, Napoli tends to the politics of young people, avoiding investments that can affect more than they should on the budget. By virtue of this behavior, the company has no debt with the banks and is one of the few that has a positive balance sheet.